Building businesses. Growing revenue. Creating opportunity.
I’m a commercial executive and entrepreneur with more than 20 years of experience across events and media. My career has taken me from founding an independent events business to leading established brands, launching new platforms, and driving commercial transformation at enterprise scale.
Today, I serve as Senior Vice President of Growth & Enablement at Forge, where my work spans commercial strategy, sales effectiveness, new product development, year-round commercial programs, and digital and content sales.
-
From new ventures and relaunches to established portfolios, I bring an entrepreneurial mindset to businesses at every stage of growth.
-
I work across revenue strategy, sales leadership, P&L, go-to-market, partnerships, events, media, sponsorships, and marketing services to connect strategy with execution.
-
I believe the best strategy comes from talking to customers, spending time with the people doing the work, studying the numbers, and understanding what is actually happening in the market.
Featured Work
-
![]()
Commercial Transformation
Revenue strategy, transformation, and enablement.
-
![]()
NBA Con
Developing and launching the NBA's first basketball convention.
-
![]()
WNBA Live
Building a first-of-its-kind fan experience with the WNBA.
-
![]()
Xcelerator
Launches, partnerships, and emerging-market development.
-
![]()
Project N:OW
Rebuilding cultural relevance.
-
![]()
Project ETHOS
The entrepreneurial beginning.
Perspective
Opportunity changes lives.
My career was shaped by people who answered the phone, took a meeting, made an introduction, or gave me an opportunity before I had the resume to justify it. I’ve tried to do the same for other people ever since.
In the News
USA Today
From AI to protein. Trends you could see at your pizzeria in 2026
The New York Times
Inside the N.B.A.’s version of Comic-Con
Sourcing Journal
PROJECT Puts Focus on Facilitating Quality Connections
Highsnobiety
An Inside Look at Our Partnership With PROJECT